Elizabeth Lance

Elizabeth Lance, MA, MASc

Since 2007, Elizabeth Lance has helped science & technology companies access millions in tax credits via her role as co-founder of The Ingenuity Group®. Her clients testify to the breadth and depth of knowledge of the Scientific Research & Experimental Development (SR&ED) and Ontario Interactive Digital Media (OIDMTC) tax credit programs. In September 2015, she taught the first Introduction to the SR&ED program course offered by AJAG Professional Development For Accountants and subsequently taught Avoiding Common Errors with SR&ED Forms. A graduate of the Lead to Win program for technology entrepreneurs (see the feature in TechVibes), she understands first-hand the challenges faced by young startups through her experiences with her own tech company, Virtuoso Music Technologies (2009-2011).


Elizabeth has won multiple awards, including, but not limited to:

  • 2021 Influential Businesswoman Awards (acquisition-international.com) (2021) SR&ED Champion of the Year. “Elizabeth Lance, Co-Founder of The InGenuity Group, tells us more about her approach and why she is flying the flag for women everywhere in order to help them achieve a positive word/life balance.”  2021 Influential Businesswoman Awards.
  • Forty Under 40 by the Ottawa Business Journal Ottawa Chamber of Commerce. (2013) “The annual awards program recognizes accomplished industry leaders who are under the age of 40 and also give back to their community. Nominations were assessed according to a 40-point system: 20 points for business achievements, 10 points for expertise and 10 points for community involvement.”
  • Named  one of Ottawa’s 100 Rising Star CEOs by Invest Ottawa (2012) “To be chosen as a Rising Star, the key criteria included creativity, growth of the operation, and overall impact in the community.”
  • Bootstrap Award Finalist & Silver Medal Recipient, Lead to Win for Women (2012) “The objective for Lead to Win for Women Award is to support women-founded enterprises, helping them to develop viable, sustainable, growth-oriented enterprises. This award recognizes Eastern Ontario’s and Western Quebec’s top female entrepreneurs whose enterprises have the highest growth potential.”
  • Recognized as an “Amazing Woman” in the Business category of CelebrateHER.org (2012). Featured in a week week-long photography installation at Alpha Soul Cafe, 1015 Wellington St. W., Ottawa (March 3-10, 2012) & publicly recognized at the 2nd Annual Celebrate HER Charity Soirée.


Related to her management consulting work, Elizabeth has completed a Master of Applied Science in Technology Innovation Management (Carleton University), where she completed courses on Science, Technology, and Innovation Policy and wrote her thesis on the use of semi-automated methods (specifically, latent Dirichlet allocation) to explore the evolution of topics in Management Science over a 60 year period. 

Community Engagement

Print & Website

    Speaking Engagements


    • Judge. TechLinks Technology Company Showcase. November 18, 2013.
    • Next Big Thing. Vanity of the Waltz: Top Business Women. Spring/Summer 2013.
    • AVV Biz Talk Radio (Podcast). “We talked about Heineken’s great positive travel disruption, wearable technology and the latest technology, funding, tax credits and more! If you are a company that has technology (everyone) or a technology company looking to raise funds or get tax breaks, listen in.” July 24, 2013.

    The above list is not comprehensive – contact me if you have any questions.

    You may also find current professional development and interactions on my LinkedIn Profile.