Scientific Research & Experimental Development
Technology Innovation Management Consulting

A tax credit (SR&ED / OIDMTC) consulting firm founded in 2007 by father and daughter team Gilbert and Elizabeth Lance, the experience of the team leading The InGenuity Group® spans several decades and multiples disciplines. 

We provide hourly and success-based services to startup through international organizations. 

What is innovation?

The Oslo Manual for measuring innovation defines four types of innovation:

  • Product innovation: A good or service that is new or significantly improved. This includes significant improvements in technical specifications, components and materials, software in the product, user friendliness or other functional characteristics.
  • Process innovation: A new or significantly improved production or delivery method. This includes significant changes in techniques, equipment and/or software.
  • Marketing innovation: A new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.
  • Organizational innovation: A new organizational method in business practices, workplace organization or external relations.

What is Innovation Management?

Innovation management is a combination of the management of innovation processes, and change management. It refers both to product, business process, and organizational innovation.
Innovation management allows the organization to respond to external or internal opportunities, and use its creativity to introduce new ideas, processes or products. 

What is SR&ED?

The Scientific Research and Experimental Development (SR&ED or SRED) tax incentive program is the largest single source of federal government support designed to encourage research and development (R&D) in Canada.

Each year, the SR&ED program provides over $3 billion in tax incentives to over 20,000 claimants.
Of these, about 75% are small businesses.

Where Can You Learn About SR&ED?

Many businesses confuse technological innovation with SR&ED – but the policies that govern SR&ED are very strict and don’t necessarily align with the common usage of the term. 

On the SR&ED Education and Resources website we’ve compiled information about the SR&ED program, its eligibility requirements, and changes that will impact its administration. 

Started in 2012, it remains the single most comprehensive website on the largest source of R&D funding in Canada.

What are people saying about me?

“We were looking for expertise and training support for our team to write the technical narratives required as part of the Scientific Research & Experimental Development (SR&ED) program, and commissioned Elizabeth Lance of Ingenuity Group Solutions for this mandate. We were extremely impressed with Elizabeth’s extensive knowledge of the program and her ability to quickly understand our requirements and efficiently and professionally deliver exactly to our needs. Elizabeth’s commitment to her deliverables and her natural talent for guiding people through the difficult process of collecting scattered information far surpassed our expectations. She was personable, well organized and extremely reliable to deal with. Elizabeth is a superior communicator and we would highly recommend Elizabeth and Ingenuity Group to anyone going through the difficult SR&ED process.”

Micheale Groves
VP of R&D, Royal Canadian Mint

Other Awards

Less than five years after co-founding The InGenuity Group I received two important awards: 

  • Forty Under 40 by the Ottawa Business Journal Ottawa Chamber of Commerce. (2013) “The annual awards program recognizes accomplished industry leaders who are under the age of 40 and also give back to their community. Nominations were assessed according to a 40-point system: 20 points for business achievements, 10 points for expertise and 10 points for community involvement.”
  • Named  one of Ottawa’s 100 Rising Star CEOs by Invest Ottawa (2012) “To be chosen as a Rising Star, the key criteria included creativity, growth of the operation, and overall impact in the community.
These awards were made possible by my work with an amazing team of individuals. You can read more recommendations from team members and clients on this page