Life is a journey. Occasionally, it’s hard to remember all the little details that occurred along the way. Below is some of the feedback from people whose lives I have touched and whose lives have touched mine through the many activities I enjoy. I would welcome your contribution!

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Of this you can be sure: Elizabeth will work eagerly, exactingly and tirelessly to secure funding for your company.

Whether through grants, tax credits or just general accounting insight, Elizabeth has sources and savvy you never knew existed. That she is knowledgeable is an understatement, but her true strength is perseverance. During my time at the InGenuity Group I witnessed first hand Elizabeth’s tenacity in ensuring her clients’ financial well-being.

I look forward to future collaborations with Elizabeth and the InGenuity Group and wholeheartedly recommend you check them out!


Philip Horwitz,  Content Writer – Advanced at RBC

Elizabeth was my direct supervisor and colleague, whilst I worked at
Team Lance (now The InGenuity Group) as a technical writer. During the period we worked together, I found her to be the quintessential definition of
professionalism, collaboration and courtesy. Since that time we have
remained in touch and I have always valued our continuing relationship. She has always been an extremely organized, reliable and helpful individual. I would not hesitate to recommend her to any prospective clients or partners.

Hugh Sheldon, Part-Time Professor at University of Ottawa

Elizabeth is a cheerful and talented manager who always responds to my questions very quickly. As a freelancer, it’s great to work with somebody who understands the nature of my business, and how important it is to keep me up to speed on projects and payments.

Elizabeth Howell, Space/Science/Business Freelance Journalist


I enjoyed working with Elizabeth Lance at the InGenuity Group. It was a great experience to working with a talented group of people in a friendly environment. I would recommend IGS to anyone looking for a dynamic work environment.

Sita Bhandari, CGA Candidate

Elizabeth possesses a rare combination of passion, drive, and discernment. She is extremely knowledgeable about government funding and tax credit programs and was instrumental in helping us to prepare our SR&ED claims. She has also provided me with valuable advice about different aspects of managing my startup business.

I can always expect a high level of professionalism and attention to detail when working with her. Elizabeth is also extremely friendly and approachable. I highly recommend her to businesses and entrepreneurs in any consultative or executive capacity.

Emad Hanna, Founder of Cyber StockroomJennifer MacKinnon

Elizabeth is brilliant. Her work on our recent SR&ED claim by far surpassed my experience with other vendors in this area. Not only is she terribly well informed about all aspects of SR&ED, my claim was started and completed within a 2 month time frame. I also received my refund within 35 days and her firm took less commission for their work than any other firm I had worked with previously. She is smart, personable, well informed and superior at what she does. If you want to do a SR&ED claim you want to go with the best. And that’s Elizabeth!

Jennifer MacKinnon, CEO at Fenix Solutions


Working with The Ingenuity Group and Elizabeth has been one of the best business decision I took. Companies who are involved in R&D know that the tax credit reporting process can be painful, time-consuming, frustrating and complex. Elizabeth has this natural talent to ease that process through her deep sense of organization, to make it faster and to deliver a final report of high quality in a cost effective way. I believe that The Ingenuity Group will be one day the leader in this very competitive field and that Elizabeth’s work, commitment and entrepreneurship spirit will be instrumental that success.

Edouard F. BIOT, Commissaire à l’international – International Business Commissioner


As a small business owner I was overwhelmed with the help we received from Elizabeth in relation to SR&ED forms. She knows everything and bends over backwards to help. The copious feedback and guidance were much appreciated!

S. D. Lantos, Client Support


As a startup Elizabeth helped us tremendously by providing a review of our government grant (SRED) submission. Liz is an expert in SRED – she knows the rules and regulations like no one else I’ve ever met, and was extremely helpful in helping us write our submission. As a small startup, keep costs low was our main concern, and she was willing to work with us to find a way to work together. I’d highly recommend Liz for any company looking to hire a SRED expert.

Mike Potter, Healthcare Marketing Manager at Halogen Software

My SR&ED tax file was due on the exact day of my wedding. I was a bit nervous about the deadline. Just before my departure to Mexico, Elizabeth told me: “everything will be well taken care of here”. It really was. She prepared our claim. It went through without any issues and I had my refund in a matter of weeks. Thanks to her, I had a worry free weeding!

Pierre-Olivier Charlebois, Web Entrepreneur & Business Engineer

My experience working at The InGenuity Group was an invaluable one. Elizabeth’s approach to training and mentoring was conscientious and attentive, but also allowed me to develop my skill sets independently. The entire InGenuity team come together to create a really welcoming, invigorating work environment. Elizabeth makes an effort to ensure that individual strengths are played to, and I always felt comfortable asking questions or seeking out help on more difficult tasks.

Though my role at the company was in marketing (as opposed to tax credit preparation), I was blown away every day when I would overhear my co-workers discussing the SR&ED program, recent changes to the program’s administration practices, etc. The depth of knowledge in that office is truly impressive.

The InGenuity Group is a young, vibrant company that I am honoured to have been a part of. It’s a fun place to work and I would absolutely recommend it to anyone looking for a rewarding and challenging professional experience.

Alie Lavoie, Archival Assistant at Cable Public Affairs Channel (CPAC)

Elizabeth is an expert in her field and is fantastic at providing the best service to all of her clients. I would recommend her to anyone.

Ryan Ricci, Investment Fund Advisor | Life & Health Insurance Advisor at Desjardins Financial Security Independent Network

If you own a business – You need to contact Elizabeth with InGenuity Group. Her knowledge and expertise in Government Programs and SR&ED Claims is second to none. Not only that but her creative personality and high moral values will ensure you will enjoy the entire SR&ED refund process.
Personally, I am honoured to be able to recommend Elizabeth Lance since I know she will help your business succeed.

Nathan Richer,Chief Web Officer at KickIt Digital

I always know I am going to get my money’s worth when I hire Elizabeth for a job. She is personally committed to making sure the jobs gets done and gets done well. She has gone the extra mile for us at Acorn on more than one occasion and she is also very easy to work with.

Elizabeth leads a strong team and is constantly working to improve the company’s offerings. It is a joy to work with her, not to mention motivating to be around someone so driven.

Darryl Duncan, President & CEO at One Key Financial

Just wanted to let you know that we received our assessment from CRA and the SR&ED credit was approved (without audit). Thank you again for your assistance and insights. No doubt that it was your contribution that made the CRA review process so effortless.

John Scott, Co-Founder and Executive Vice-President at

Elizabeth and the rest of InGenuity Group Solutions have provided support to T-Base Communications on our SRED process for the past 4 years and have always proved to be above and beyond expectations.

I would highly recommend Elizabeth, Gil and the rest of the InGenuity Group Team to assist in successful SRED submissions, they are professisonal, timely and knowledgable.

Dan Whall, Director of Operations at T-Base Communications Inc.

It’s like buying insurance for your SR&ED claim.

Our first SR&ED application was reviewed, assessed and approved without revision or questions in less than 60 days. I know this is a direct result of Elizabeth and her team of SR&ED experts at the InGenuity Group.

As a small startup, the effort required to thoroughly develop the application documentation for this tax program can be a daunting task, both time consuming and distracting. I’m thankful that the InGenuity Group managed our application from start to finish, engaging my team regularly and advising every step of the way. I strongly recommend Elizabeth and her team to anyone who is considering a SR&ED application.

Dan Gagliardi, P.Eng., VP, Operations and Strategy at Epixus Inc.

We (NutriChem) used Elizabeth and her team for our SR&ED claim. They guided us through the technical requirements, communicated in a timely manner and followed up with CRA on our behalf. The SR&ED credit was approved, without an audit, and we have no hesitation in recommending Elizabeth and InGenuity Group.

Debbie Clements, Research, Writing and Editing for Dr. C.J. MacDonald, Professor of Education, University of Ottawa

Elizabeth’s company was instrumental in working on multiple SR&ED consulting contracts on mutual clients that we introduced to InGenuity. The expertise in understanding the CRA and its qualification process was instrumental in increasing the return for one of our clients as compared to previous years. Another instrumental component of our relationship was a mutual understanding to simultaneously withdraw from a client that had been withholding information both for Elizabeth’s company and mine. Our relationship ended amicably and I strongly recommend Elizabeth’s company.

Edgar Baum, General Manager, North America at Brand Finance

My only regret about Elizabeth is that I didn’t meet her sooner. InGenuity Group has tackled some tough R&D write-ups for my company and Elizabeth lead these projects to success.

Elizabeth is a bright and talented business leader. It is a delight to work with someone who is as energetic and enthusiastic as she. Having built a successful business and put a number of successes under her belt, Elizabeth has proven her skills through her accomplishments.

Elizabeth and I share a background in music. Any musician knows the discipline and dedication it takes to become an accomplished performer. This is translated into her business career and shows through her work ethic and integrity.

Jay Lawrence, CEO at PatientWay

Elizabeth has such multi-dimensional talent, and her genuine integrity and willingness to learn shows that she is a REAL human being of the highest order, in my opinion. It’s been a true pleasure of mine to serve her organization over the past year.

She’s not only great as a client, but also as a partner in business. I highly recommend her work as either a client or service provider.

I appreciate both Elizabeth and her father as clients. I’ve found through my travels that many clients are good, though a few others are those that you’d work with forever because they are so genuine, valuable, and possess such potential that you’d go to the wall for them. The Lance’s are clearly all of that for me.

Joseph Skursky, B2B Sales Growth Specialist

Elizabeth is a dynamic individual who really understands the needs of her clients. She has worked diligently on assigned files, meet tight deadlines and has a thorough understanding of the CRA SR&ED programme and claim process. She is an integral part of Team Lance Consulting.

Eldon Mellaney, Oracle Consultant at Fisheries and Oceans Canada


I recently reconnected with Elizabeth, and she has been a tremendous source of practical ideas for improving my LinkedIn presence and using LinkedIn effectively.
If you want to learn how to use modern social media tools to promote your career or your business, Elizabeth should be the first person you talk to.

Vivien Milat, Bilingual lawyer; legal researcher

I asked Elizabeth some advice about getting noticed professionally. Not only did she make me benefit from her experience in the field of SR&ED, which she is very knowledgeable about, she also provided me with detailed suggestions about launching a career in any given field. Her insight is clearly business proven, and beyond her gentle nature and generous attitude, what struck me the most was the fact that her advice was concrete and readily applicable. This is what gets things done!

Etienne Plante, Software development intern at Averna

Elizabeth is a well rounded individual who can offer advice in more than one area. Her expertise and knowledge of social media platforms, inbound marketing and general wonderful personality make her a dream to work with. The advice she gave was about educating us and enabling us. She provided an organized plan that was simple and we were able to execute it ourselves! Elizabeth is someone I enjoy working with and can provide clients with the perfect combination of personality, charm and a bounty of knowledge to help grow your business.

Jennifer Beharry, Project Manager at Instant SI



ottawa new music creators

Elizabeth’s leadership completely revolutionized ONMC. Her ability to collaborate and communicate with me, the board of directors, the members, and the general public dramatically improved both our internal organization and our external branding. She remains positive, prompt and professional in negotiations, meeting tight deadlines and dealing with any problems that arise. She would be an asset to any organization.

Rebecca Danard, Artistic Director at Ottawa New Music Creators



virtuoso music technologies

Elizabeth first approached me to work with her several months prior to my start date with VMT and, after careful consideration, I decided to take the risk of working with a startup (after all, all startups are risky). To say I was overwhelmed by the balance of support and freedom she provided would be an understatement. In my six months, I learned more from her than I had with many other managers. If the opportunity arises to collaborate and work with her again, I would not hesitate to do so. Elizabeth always goes the extra mile, particularly if you’re willing to go that mile with her.

Charlie Andrews, Project Co-ordinator at Coalition for Music Education in Canada


HMCS Ontario

Elizabeth is dedicated and hard working. Her superior organizational skills directly lead to the success of many of our trainees. Elizabeth was presented the Most Proficient Civilian Instructor award in recognition for her efforts.

Matthew Beatty, Educator and Arts Administrator

Elizabeth is a passionate and driven music instructor who motivated and challenged her learners. She is highly motivated and versatile and is always willing to take on new challenges, such as building her own business.

Amy Simoneau, English Professor at Algonquin College

university of toronto

Elizabeth is a trustworthy, hardworking and intelligent individual. During a 2 week academic

conference in Rome during the Summer of 2009, Elizabeth was not only pleasant to be around but a joy to listen to on the french horn.

She is a believer in life-long learning, which is a philosophy I also live by each day. I would deem most people quite fortunate to have her as a classmate because she encourages her peers to think critically on their own.October 5, 2009, Rita studied with Elizabeth at University of Toronto.

Rita Lam, Student and Volunteer

Elizabeth is a bright student who always adds insight and value to the classroom experience from her perspective and in-class observations.

Rosano Coutinho, Pianist


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