As part of my Masters of Applied Science in Technology Innovation Management, we were regularly asked questions about the use of technology. This is the response to one of the questions. Should every company establish a virtual community to benefit from user input? Over 80% of high-tech firms listed in Read more…
Introduction The challenges of digitizing services are multiple; however, the benefits are considerable if successful. It has been called “one of the biggest opportunities and challenges facing enterprises — and their CIOs — today” (Weill & Woerner, 2013). Defined as “the practice of taking processes, content or objects that used Read more…
As part of my Masters of Applied Science in Technology Innovation Management, we were regularly asked questions about the use of technology. This is the response to one of the questions. Q: Is the best motivation for involving customers or virtual user communities into product development to give monetary rewards Read more…