Should every company establish a virtual community to benefit from user input?
As part of my Masters of Applied Science in Technology Innovation Management, we were regularly asked questions about the use of technology. This is the response
Product Innovation
The Challenge of Digitizing Services
IntroductionMacroeconomic LevelUnclear Definition And Measurement Of Digitization.Lack Of Digitization Impact Assessment Tools.Policy Imperatives Focused on Taxation of ICT. Microeconomic Level Digitizing Services: Fragmentation Digitizing Services: Resistant CultureDigitizing Services: Change ManagementDiscussionConclusion: Digitizing ServicesReferences Introduction The challenges of digitizing services are multiple; however, the benefits are considerable if successful. It has been called “one of the biggest opportunities and challenges … Read more
Motivation In Online Communities
As part of my Masters of Applied Science in Technology Innovation Management, we were regularly asked questions about the use of technology. This is the response to one of the questions. Q: Is the best motivation for involving customers or virtual user communities into product development to give monetary rewards in exchange of their use … Read more