Process Innovation

The Challenge of Digitizing Services

Introduction The challenges of digitization services are multiple; however, the benefits are considerable if successful. It has been called “one of the biggest opportunities and challenges facing enterprises — and their CIOs — today” (Weill & Woerner, 2013). Defined as “the practice of taking processes, content or objects that used to Read more…

Product Innovation

Motivation In Online Communities

Q: Is the best motivation for involving customers or virtual user communities into product development to give monetary rewards in exchange of their use experiences and knowledge?  Many will agree with the statement that customers must have incentives to innovate and communicate about innovations within the community (Smith et al., Read more…